Small Business Online Marketing – Attract Visitors With A User Friendly Website Design

Do you have a website for your small business? If you do have a website you are ahead of many other small businesses in your area.

How much control do you have over your website? What type of website is it? A static e-commerce website, one on which the content rarely changes? Do you have the ability to make changes and updates regularly, or do you have to wait for your webmaster? The answers to these questions determine if you will attract visitors with a user-friendly website design.

Your Website is an Extension of Your Business Online

Regardless of the type of business you’re in, if your business is at a physical location, you know the value of creating an atmosphere that makes your customers and clients, as well as potential customers and clients, feel welcome. It may the actual setting of your establishment, or it may simply be the warm, welcoming smile that they are greeted with.

The same is true for your online portal – the door that opens to your business online. Your small business online marketing strategy requires that your online portal or website attracts visitors and encourages them to stay on your site, and later return.

Create a User-Friendly Website that Attracts Visitors

Your website must be designed to attract visitors and make it easy for them to navigate from one page to the next so that they will enjoy the experience and want to return time and again. Furthermore, your website should reflect your brand, the brand you want people to remember after they’ve moved away from your site.

Here are some basic points to attract visitors with a user-friendly website design:

1) If you have a logo for your offline business, it would be wise to have that logo on your website for continuity. Your visitors will more readily make the connection between your offline and online businesses.

2) Your brand may be just reflected in a photograph with a warm smile or perhaps the lettering of your website’s name, which would likely be the same or very similar to the name of your business.

3) Your concern should be about your customer’s or visitor’s experience when they visit your online portal. It should be a pleasant one, and one of the things that will help is to organize your tabs in a clear and consistent manner so that your visitor needs only the minimum number of clicks to get to a page or retrieve the information they’re looking for.

4) Keep your overall design simple and uncomplicated.

5) Make it easy for your visitors to contact you. This may mean the difference between a one-stop visitor and one who becomes one of your best clients or customers in your local business. Although you are marketing online, your business is offline, therefore make sure that the physical location of your business is also listed on your website.

Domain Name – The Importance of a Keyword Rich Domain Name

1) Every website must have a domain name, and by selecting a domain name that reflects, to some extent, what you do or what you offer to your target market, you will be setting the stage to attract visitors to your website.

2) Another point to note is that your keyword-rich domain name may not necessarily be the same as the name of your business. For example, the name of your business may be “Tim, Your Friendly Handyman.”

Your prospect will be searching in Google or one of the other search engines using keywords, and in order for your business to be found your domain name will need to reflect that. Also, because your business should be found in local searches, the name of your town or closest city should be included. In this case if you were in my town your domain could be simply handymanservicesportstlucie dot com or handymanportstlucie dot com. It’s always better to use a dot com. For one thing dot coms reportedly rank higher in the search engines, and secondly, that’s the most commonly used extension. You could lose business if yours ends with.info or.biz and people are typing in.com.

More and more local small businesses are recognizing the importance of having an online marketing strategy to increase their visibility and attract customers and clients. The first place to start is with a website, which will be the door to your online activities. There are many other aspects of online marketing that can have a positive effect on your local business.

Kitchen Design Online Made Easy

Seeing as you can do almost anything using the internet these days it’s hardly surprising you can also design a kitchen online.

The starting point for most kitchen designs is deciding on a theme. Most kitchen companies produce kitchens based on a central idea. For instance, Italian kitchen design, contemporary kitchen design and small kitchen design are all styles you can search for online to get the ball rolling.

Once you’ve identified a theme, use the web to search for inspiration for your new kitchen. Look at pictures and articles on different websites to see what’s available and what you like the look of. Make notes and print things off so you don’t forget and have a stockpile of things to show kitchen companies later on in the process.

Look for kitchen planner software that’s available for free download and play around with it to work out possible layouts and colour schemes. Measure up your kitchen carefully so you can create an accurate image of how your new design will appear once completed.

Most people at this stage of the process would start looking around kitchen showrooms in the high street. There’s nothing wrong with this if you want to get a feel for the products and materials you might invest in. However, you can buy kitchen appliances, furniture and fittings cheaper online and save a huge amount of money.

This is the point where most people abandon their kitchen design online and hand over to professionals. However, it’s possible to carry on if you have the time and courage to do so. You can order all your materials online, save a large amount of money and then simply hire fitters to put everything together. If you’re willing to do this then you can get far more for your money. This is something more and more property developers are doing to maximise their return on investment and they know what they’re talking about.

Marketing Small Business Online – Will It Work?

Will marketing your small business online work? This is hard question to answer because there are so many complex factors involved. Specifically the techniques you employ in your Internet marketing as well as the how well you execute these techniques can determine whether or not Internet marketing will work for your business.

The likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in marketing your small business online.

Before making the decision to embark on an Internet marketing campaign, you should consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to use the Internet to research or purchase the products or services you sell is not guaranteed. This is important because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is a waste of time.

Conducting market research can do a great deal to help you determine whether or not you should invest in Internet marketing for your small business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet.

Hiring a firm specializing in market research is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine your small or emerging business can benefit from an Internet marketing , it is time to start thinking about how you want to advertise your business online.

Seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies work and which don’t.

The potential for success with Internet marketing for small business is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website on other sites on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing program. SEO is so important because it determines the ranking of your website on popular search engines such as Google, Yahoo, or MSN.

Internet users are not likely to seek out websites which do not rank well with search engines. High ranking websites can enjoy a great deal of increased website traffic from potential clients and customers as a result of these rankings.

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign for small businesses for two reasons. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in your website getting higher search engines rankings. These links can also be used directly by website users to access your website. This means you can gain customer or client traffic directly from these links.

Typically, affiliates are only compensated on performance. When the advertisement on their website produces a desired effect, such as enticing the users to click through the advertisement and a sale occurs or results in another action such as filling out a survey or registering with your website.

Think of affiliates as online distributors that use their online skills to push traffic to your site. Affiliate marketing can not only be highly effective but it is also cost effective because you only pay the affiliates when they produce results.