Absolute Must Know First Basic Steps to Start Small Business Online and Be Successful

Starting a small business online can be a great way to go into business for yourself. An online business can be started on a shoestring budget. You can start a small online business and earn a full- or part-time income from home or anywhere in the world. Operating your business exclusively online enables you to complete all transactions, provide customer service, and manage the entire business, all from your computer. There are several steps you can follow when you are starting a small business online. Anyone, from beginner to seasoned online marketer, can benefit tremendously from learning and applying the following steps.

Find a need and fill it

The first thing you need to do is to look for a profitable market. Most beginners look for a product first, and then try to find a market. That is a big mistake and will often lead to failure. To increase your chances of success, you need to start with a market. You need to identify a group of people who are desperately searching for a solution to a problem. There are many Internet resources that make it easy to do this kind of market research.

Start by visiting online forums to find out what people want. Spend some time on various popular forums, and read the posts. Pay attention to what questions people keep asking and what problems they are trying to solve.

Another way to find out what people want to buy is to perform keyword research. There are many online tools that help to do this research. The trick is to find keywords have a huge number of searches but low competing websites.

Once you have found out what people are searching for, you can sell a product that provides solution to their problem. So look for a market that already exists, and then cater to their needs.

Set Up Your Website

You need a website to sell products or services online. Once you have found your market and product, and you have nailed down your selling process, it’s time to set up a website your business. Some people build their own website by using website creation software or readymade templates. There are also web design services, and these services can help you set up a website that is designed to run a successful business online.

Drive Targeted Traffic To Your Small Business Online Website

To make sales, you need to get buyers to your website. Potential customers will not know about your product if they can’t find your website. There are several ways to get your website in front of people who are looking for the product you are selling.

Pay-per-click advertising is the quickest and easiest way to drive targeted traffic to a website. When you use this method, you can start generating immediate traffic. You can also use search engine optimization to rank your website high in the organic search results.

Other methods of generating website traffic include article writing, banner ads, email marketing, and online classified ads. Video marketing is also a great way to distribute information about your website and product. You can also promote your website by participating in social networking sites and forums where your target audience hangs out.

Take Action

Thousands of people have started their one successful businesses by following these steps. Many have amassed great fortunes in their own businesses. And there’s no reason why you cannot do the same. Use these steps to start and grow your own small business online.

Getting Your Small Business Online – Simple As 1 2 3!

Do you have an offline business and want to expand your reach? Or perhaps, you have a great new start-up idea? Well the internet is a great tool for connecting with hungry customers who are looking for your products/ services. Getting your small business online however faces challenges.

Where do you start? The technology of building a website, or lack of knowledge and judgement needed when choosing to get help, can feel overwhelming. On top of that you have your business to run. So, let’s get a few things straight about how to win more customers online and look at the techniques for doing it, before we look at your options. If you are on a real tight budget, good news awaits, as one of the possible options is FREE!

To grow your business via the internet, you must understand that regardless of where you acquire a website from, you need to focus on 3 MAJOR areas, if you want traffic! Remember traffic equals customers.

1.Onsite factors- In lay-mans terms this means ensuring that search engines (se’s) can read what your page is about, and that the structure is good for humans and SE’s.

2.Your site must have dynamic content that contains search phrases that people are typing into Google when looking for products in your niche.

3.Be Popular! Se’s rank your site in their index based on how popular your site is online. They measure your popularity by the number of relevant sites that are linking back to you and how popular they are too!

So armed with that knowledge let’s look at your options for getting your small business online. If you’re really strapped for cash, a good option would be to go for the free website and domain offered by Google and BT, in the “Getting British Business Online” initiative.

Yes it is FREE, after 2 years you will need to pay a few pound to renew the domain name. The only downside I see to this offer is that Google owns your website and you are limited in the design and on-site optimization you can perform. However for many this is a fantastic offer to establish themselves, of course when you have more cash you can move on, if you so choose. I think you can also add a blog, and they have templates to choose from…”eases those mistrusting and financial headaches that creep up on you, when thinking of finding a designer, or worse still when you think DIY!”

A second option is to use a blog that is hosted such as Blogger or WordPress.com and pay a few pounds for a domain. Both methods eliminate paying any hosting fees! So that is at least £500 savings a year… pretty neat!

Just don’t forget to work on the dynamic content. Remember people are looking for products and services they need to help them, not your company! And work on getting more sociable, in the form of link-building. This can take a lot of time and MUST be done correctly. The scope of this cannot be covered here. Please visit our main site to learn how to connect with more customers using advertising and marketing for raising your popularity score with Google and other search engines.

Design Online Concept Gathers Pace

The design online concept has been around for a long time. Customers have been able to design their own business cards, birthday cards, mugs and t shirts for years. It has taken a while but the concept looks to be coming more widespread with even small bespoke furniture makers offering design online facilities for items such as oak coffee tables.

Clearly the customer will pay a premium for such a service, but the benefits, to me, justify spending that bit extra. Whilst researching the design online concept I came across a number of products that would typically cost double their mass produced equivalent, yet the personalised end product represents fantastic value. A good example would be the door mat my sister purchased recently. She’s one of those people who goes that extra yard to make her home as welcoming as possible, and now she’s the proud owner of a door mat which states “Welcome to the Critchley’s” – how much more welcoming can you get?

Another example would be the major sportswear manufacturer offering a design online service for sports shoes. This has got me well and truly hooked. I will be ordering a pair a trainers once I’ve finally decided exactly how I want them, but there’s just so much choice available it’s taking a while.

In my opinion the concept appears to be evolving. Firstly, from my research, we had the business cards and t shirts etc. From my limited knowledge of both products, I can quite easily see how they can be custom made with modern technology and both are easily transportable. Second, we have the huge multinational companies making products such as sports shoes exactly to the customers requirements. Again with my limited knowledge, I struggle to see how this could be profitable initially – certainly compared with mass producing by the million. I wonder if such companies have seen a future whereby the customer, rather than seeing the concept as niche, demands custom design and views it as standard?

Now, small companies are getting in on the act. Online trade is becoming overcrowded – it’s not as easy as it used to be. Therefore some smaller companies look to be going down the design online root, rather than compete with larger companies selling identical products. Home Farm Oak is such a company, they offer a design online facility where customers design their own solid oak coffee tables [http://www.homefarmoak.co.uk/available-now.html] online. Typically the customer pays a small deposit when ordering and pays the balance just prior to delivery. Whilst this clearly isn’t as simple as designing your own business card and I doubt it will be as exciting as designing your own sports shoes, it is a fantastic example of how small companies are fighting for market share. It also, in my opinion, offers an insight into how online trade will evolve in the future – where the customer will demand what they want – exactly how they want it.